Emergence with Elaira

Ep.39. 3 mistakes I did in business last year and what I learnt

Elaira Tickute Season 4 Episode 39

I share the three key decisions I made in my business over the past few years that quietly pulled me off track: 

  1. Hiring a business/marketing consultants.
  2. Being overly exposed to other coaches’ and entrepreneurs’ strategies and successes.
  3. Focusing too long on healing money patterns.

Each choice seemed aligned at the time but looking back, they were subtle ways I abandoned my personal power and creative path. I now see how those “missed takes” (not mistakes) were part of a deeper recalibration that brought me closer to myself and my authentic way of doing business.

This isn’t a story of regret, it’s a reflection on misalignment and rewiring the concept of "failure". It's about how it can happen even with the best intentions, and how these experiences brought me back to deeper clarity, integrity, and trust in my own rhythm. 

This episode is an invitation to reflect on the places where you might be outsourcing your knowing, and how to gently return to the business that’s truly yours to build.

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